LA FOOD TRUCK - Limited Edition of 20 Print

WARREN FLEISCHMANN ARTIST STATEMENT Photographer Warren Fleischmann may be based in Cape Town, South Africa, but his vision is global. A long-time traveller, Fleischmann has been searching for flashes of inspiration since he first picked up a camera in high school. “I always pay attention to what I see around me for inspiration.” What began as just a means of recording things that enlivened his work as a footwear designer became a personal quest for creative freedom. By focusing on the world through a lens, Fleischmann explains that he “learnt to recognise elements around me that influence the design and development of my craft,” whether found in Japan, the USA or elsewhere. Fleischmann’s photography now acts as an investigation into innovative thinking itself, as well as the connections between art, architecture, patterns and style around the world. His street scenes capture and enhance the layers of ingenuity surrounding us. “These all ultimately influence trends, colour, subjects for photography or any form of creative process.” His background as a passionate designer gives Fleischmann a deep appreciation and understanding of true craftsmanship, and how this can augment creative thought and methods. Likewise, his fresh perspective on the interplay between product development, branding, streetwear and trends (something he offers clients in his consulting business) is also found in the subject-matter of his detailed photography, which shows a highly-attuned awareness of design incorporated into each frame. “When I’m away I see things differently.” From a street corner or billboard to a piece of Lego or music – everything offers a chance to think creatively, especially in a new place away from the humdrum of everyday routine. Distinctly appealing, Fleischmann’s touches of altered colour deviate from the expected – a purple palm tree in LA, a monochromatic crowd in Shibuya – emphasising the effect that shifts in perspective can have on our views of the ordinary. Through his unique interpretations of the places he encounters, Fleischmann motivates us to take the time to look around, to see things with fresh eyes, and ultimately find our own sources of inspiration. Warren Fleischmann grew up in Cape Town South Africa where he continues to live with his wife and children.