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16 x 20 in ($164)
Black Canvas
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Brandi Hofer Cool Kids (instadentity) Artist Statement 2016 Cool Kids (instadentity) – An art series created within the mindset of a junior high student intending to make the coolest poster possible for the school dance. The “junior high” mentality defines civilization today and the insufferable attempt at identifying ourselves in the glutinous and ravenous milieu of the social media main stream. We are a culture feeding our souls to the consumerist assembly-line black hole conglomerate that devours our very being. Questioning the influence of pop culture influence on society is not an innovative concept; however, it begs to be explored given the insurmountable and ever-changing social media monster that we currently face. For example, in a social media setting most representations of the self look simultaneously joyful and absurd and are occupied by people living out their fantasies embodying the status they wish to acquire. Are we to laugh or to commend this uninhibited self-expression? The question is, what role does mass media play in our lives and does it shape who we are and what we become? And if these realities are unattainable, what impact does it have on humanity as a whole? With such impossible standards of image, beauty, sexuality and upheld values are we forming a generation of confused and misconstrued youth? This body of artwork is filled with fabricated ideals of beauty and rapture, drawing you into the room only to expose that room as warped and unstable, constructed from stolen fickle fantastical representations of the individual. The series embodies little other than what contemporary art can represent, while exhibiting stylistic unity, illuminating the complicated negotiations facing personal identity in today’s current societal climate.
2016
Giclee on Canvas
16 W x 20 H x 1.25 D in
17.75 W x 21.75 H x 1.25 D in
White
Black Canvas
Yes
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Canada
Hello, I'm Brandi Hofer, and I wear many creative hats. I'm an artist, muralist, author, podcaster, and educator, with a passion for making meaningful connections through art. I'm proud to be a collected Canadian Artist, with my work exhibited internationally and across North America. Recently, I had the privilege of showcasing my pieces in the vibrant art scene of NYC. A highlight of my career has been the completion of my largest project to date, a monumental 3082 sq/ft mural titled Choose Love and Join Hands in Truth and Reconciliation. Along with the installation of this massive project, we ran an Indigenous Mentorship Program. To celebrate the project we held and unveiling and Final Ceremony with elders blessing, dancing and drumming. This collaboration with my community holds great personal significance. In 2021, I took my commitment to creative education further by founding an Art Academy in partnership with my local public school district, with a focus on inclusivity, diversity, and self discovery. Additionally, I established the Colour Me Happy online Community, Book, and Podcast, aiming to spread creative joy far and wide. In the coming years, I'm excited to take my educational workshops to the next level by building an eco-friendly artist residency and arts centre right here in Canada. My artwork has been featured on national television and has graced the pages of international publications and the prestigious Saatchi Gallery. I'm grateful for the support of collectors like Jillian Harris, Sarah Baeumler, Andrew Salgado, Jann Arden, and Sarah Nicole Landry (thebbirdspapaya). My studio, where my children and I create, is nestled in the tranquil Canadian prairies. It's not just a space, but a sanctuary for artistic expression and shared moments of creativity. Her work has been featured on national television and can be found in international publications. She has experience in creating custom artworks for designers and translates her artwork into large-scale murals. Hofer has attended residencies at Red Deer College, Toronto Island, the Marnay Art Centre outside of Paris France, and Montreal, Quebec. You can listen to her interviewed about her life and process on several podcast platforms. Her work has appeared in HGTV’s House of Bryan, and featured in a General Motors commercial.
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